What do SMAC and RGB have in common?
This work by Marcelo Bernardes ( @marcelobern ) was originally posted on LinkedIn . According to Wikipedia : “the RGB color model is an additive color model in which red , green , and blue light are added together in various ways to reproduce a broad array of colors ”. So, what do colors have to do with the latest business and technology trends: social, mobile, analytics, and cloud (SMAC)? Well, like in the RGB color model, where its primary additive colors (red, green, and blue) can be combined to reproduce other colors; the SMAC technologies - social, mobile, analytics, and cloud - when combined can produce business value beyond the “ primary value ” inherent to a single SMAC technology. Primary value of Social, Mobile, Analytics, Cloud Social, mobile, analytics, and cloud definitions vary and so could the definitions of what their primary values are. These are some SMAC primary values I regularly come across: Social : a collection of user generated data w